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Youi

Australian insurer launched in 2008 from a model based on OUTsurance and operating within the wider OUTsurance group.

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Youi is an Australian insurer launched in November 2008. OUTsurance says the business was modelled on its South African operation. [1][4]

History

Howard Aron helped establish Youi during the group’s move into Australia. [2]

The business began with car and home insurance and later added business and compulsory third-party products. [1][4]

Youi remains an operating insurance business within the OUTsurance group. [4][5]

Frequently asked questions

When did Youi launch?

Youi launched in Australia in November 2008. [1]

Who helped establish Youi?

OUTsurance’s 2013 annual report identifies Howard Aron as instrumental in its establishment. [2]

Is Youi the listed parent?

No. Youi is an operating business within the OUTsurance group. OUTsurance Group Limited is listed. [3][4]

Key milestones

  1. Launched in Australia with car and home insurance. [1]

  2. OUTsurance identified Howard Aron as instrumental in establishing Youi. [2]

  3. Continued to serve the Australian insurance market within the group. [4][5]

Company builders

  • Howard Aron — South African insurance founder who helped establish OUTsurance and Youi, then served in joint executive leadership roles.

Related articles

Related institutions

  • OUTsurance — OUTsurance is the South African non-life operating insurer launched in February 1998 by Willem Roos, Howard Aron and René Otto.
  • OUTsurance Group — JSE-listed insurance parent created through the 2022 transition and renaming of Rand Merchant Investment Holdings Limited.
  • OUTsurance Holdings — Regulated holding company below OUTsurance Group and owner of the group’s operating insurance interests.

Sources

  1. OUTsurance, History and culture at OUTsurance. Original source. Accessed 2026-10-25. ↩
  2. OUTsurance, Annual Report 2013, 2013-06-30. Original source. Accessed 2026-10-25. ↩
  3. OUTsurance Group, Transition of RMI to OUTsurance, 2022-12-07. Original source. Accessed 2026-10-25. ↩
  4. OUTsurance Group, Who we are. Original source. Accessed 2026-10-25. ↩
  5. OUTsurance Group, Results announcement for the year ended 30 June 2026, 2026-09-10. Original source. Accessed 2026-10-25. ↩