Miladys
Women’s clothing and related-products retailer within Mr Price Group, with an established history separate from the Mr Price apparel concept.
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Miladys offers women’s smart and casual clothing, intimate wear, footwear and accessories. Its division page describes a focus on fit and interpreting fashion trends for its customers. [2]
History
The corporate history describes Miladys as an established women’s clothing business when it entered the founders’ wider retail portfolio. It therefore has a history separate from the first Mr Price factory store. [1]
The FY2026 integrated report lists Miladys among the apparel trading divisions. It records 271 stores at the reporting period’s end, compared with 265 in FY2025. [3]
Customer and group relationship
The division’s published product description includes both smart and casual clothing. It also identifies a broad range of clothing sizes as part of its offer. This is its stated retail positioning, not an independent product-quality assessment. [2]
Miladys is a trading division, not an independent listed group. [4]
Frequently asked questions
Did Cohen and Chiappini create Miladys as a new Mr Price brand?
No. The corporate history describes an established retailer. [1]
What does Miladys sell?
Women’s clothing, intimate wear, footwear and accessories, according to its division page. [2]
Key milestones
FY2026 reporting recorded 271 Miladys stores. [3]
Related articles
Related institutions
Sources
- Mr Price Group, About us: group-owned store milestone and division history. Original source. Accessed 2026-10-14. ↩
- Mr Price Group, Miladys: women’s fashion division. Original source. Accessed 2026-10-14. ↩
- Mr Price Group, Integrated Report 2026: cash model, divisional stores and financial performance. Original source. Accessed 2026-10-14. ↩
- Mr Price Group, Governance Report 2026: Cohen’s August 2025 retirement and board responsibilities. Original source. Accessed 2026-10-14. ↩