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Retail · Value fashion and apparel

Mr Price

Fashion-led apparel retail brand and trading division of Mr Price Group, distinct from the wider listed company.

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Mr Price offers clothing, footwear, underwear, accessories and cosmetics. Its corporate division page describes predominantly private-label, fashion-led merchandise for women, men and children. [4]

History

The first-store account dates the Mr Price Factory Store in Klerksdorp to 1985. Its founders were Stewart Cohen and Laurie Chiappini. [1]

The corporate timeline dates the first group-owned Durban store to 1986. This is a separate milestone. [2]

Brand and legal company

The retail brand is a trading division. Mr Price Group Limited is the registered group company identified in its legal disclosure. This record does not assign a separate legal incorporation date or stock-market listing to the apparel brand. [3]

The division page positions Mr Price towards youthful, fashion-conscious customers, primarily in a middle-income demographic. This is the target market, not a universal shopper profile. [4]

Frequently asked questions

Does this page cover the whole Mr Price Group?

No. It covers the apparel brand, not the wider listed company. [4][3]

Key milestones

  1. The first factory store opened in Klerksdorp. [1]

  2. The corporate timeline records the first group-owned store in Durban. [2]

Founded / co-founded by

  • Stewart Cohen — South African retailer who co-founded Mr Price with Laurie Chiappini and opened the first Mr Price Factory Shop in 1985.
  • Laurie Chiappini — South African retailer who co-founded Mr Price with Stewart Cohen and opened the first Mr Price Factory Shop in 1985.

Related articles

Related institutions

  • Mr Price Group — Mr Price Group is a South African value retailer built by co-founders Stewart Cohen and Laurie Chiappini. They opened the first Mr Price Factory Shop in Klerksdorp in 1985.
  • Miladys — Women’s clothing and related-products retailer within Mr Price Group, with an established history separate from the Mr Price apparel concept.
  • NKD Group — European family-clothing and home-textile retail group acquired by Mr Price Group on 31 March 2026.

Sources

  1. Mr Price Group, Cohen and Chiappini reflect as Mr Price turns 40, 2025-10-02. Original source. Accessed 2026-10-14. ↩
  2. Mr Price Group, About us: group-owned store milestone and division history. Original source. Accessed 2026-10-14. ↩
  3. Mr Price Group, Terms and conditions: legal company and registered office. Original source. Accessed 2026-10-14. ↩
  4. Mr Price Group, Mr Price: apparel division, products and customers. Original source. Accessed 2026-10-14. ↩