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Tiger Brands

JSE-listed South African food group that developed from Jacob Frankel’s Newtown oats business.

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Historic Tiger Oats industrial complex in Moorreesburg, Western Cape
The old Tiger Oats industrial complex in Moorreesburg, photographed on 26 September 2014. Photo: Christopher Murphy / Wikimedia Commons · Source · CC BY-SA 3.0, converted to WebP without cropping

Tiger Brands is a JSE-listed food, beverage, home and personal care group. [2]

History

Its corporate roots lie in Jacob Frankel’s 1920s Newtown oats business. [1]

Tiger Oats incorporated and listed in 1944, then adopted the Tiger Brands name in 2000. [1]

The group later acquired and unbundled several large South African businesses. [1]

Ownership and management

Public shareholders held 86.81% of issued capital at 26 September 2025. [3]

Tjaart Kruger was chief executive when the 2026 interim results were published. [4][5]

Frequently asked questions

What is Tiger Brands?

It is a JSE-listed South African consumer goods group. [2][6]

Who founded the business?

Jacob Frankel established the Newtown oats business during the 1920s. [1]

Who leads Tiger Brands?

Tjaart Kruger was chief executive when checked in November 2026. [4][5]

Key milestones

  1. Jacob Frankel established the Newtown business. [1]

  2. Tiger Oats incorporated and listed on the JSE. [1]

  3. Tiger Oats changed its name to Tiger Brands. [1]

  4. The group reported R17.9 billion of interim revenue. [5]

Founded / co-founded by

  • Jacob Frankel — Founder of the Newtown oats business that developed into Tiger Oats and Tiger Brands.

Company builders

  • Tjaart Kruger — Chief executive and executive director of Tiger Brands since November 2023.

Related articles

Related institutions

  • Tiger Oats — Historical South African oats and milling company that became Tiger Brands in 2000.
  • Imperial Cold Storage — Historical South African cold-storage and food group acquired by Tiger Oats in 1998.
  • Astral Foods — JSE-listed poultry and animal feed group unbundled from Tiger Brands in 2001.
  • The SPAR Group — South African wholesale and retail services group unbundled from Tiger Brands and listed in 2004.
  • Adcock Ingram — South African healthcare products group unbundled from Tiger Brands and relisted in 2008.

Sources

  1. Tiger Brands, Integrated Report 2012, 2012-09-30. Original source. Accessed 2026-11-12. ↩
  2. Tiger Brands, Integrated Annual Report 2025, 2025-09-30. Original source. Accessed 2026-11-12. ↩
  3. Tiger Brands, Group annual financial statements 2025: shareholders information, 2025-09-30. Original source. Accessed 2026-11-12. ↩
  4. Tiger Brands, Leadership. Original source. Accessed 2026-11-12. ↩
  5. Tiger Brands, Unaudited group results for the six months ended 31 March 2026, 2026-06-01. Original source. Accessed 2026-11-12. ↩
  6. Tiger Brands, Shareholder frequently asked questions. Original source. Accessed 2026-11-12. ↩