SOUTH AFRICAN INDEX
THE PEOPLE SHAPING SOUTH AFRICA
Menu
Retail · Food, fashion, beauty and home retail

Woolworths South Africa

Wholly owned South African operating company behind the Woolworths retail business, with roots in Max Sonnenberg’s 1931 Cape Town store.

Published · Last reviewed

Woolworths Proprietary Limited is the wholly owned South African operating company in the WHL group. Its retail origin dates to 1931. [1][2]

History

Max Sonnenberg founded the business in Cape Town. A Durban branch followed three years later, before expansion to other cities. [1][2]

The operating company sits below the listed holding company. This relationship separates the retail stores from the listed parent. [2]

Frequently asked questions

Who founded Woolworths in South Africa?

Woolworths identifies Max Sonnenberg as the founder of its South African retail business in 1931. [1]

Who owns Woolworths South Africa?

Woolworths Proprietary Limited is wholly owned within the Woolworths Holdings group. [2]

Key milestones

  1. First Woolworths store opened in Cape Town. [1]

  2. Durban branch followed three years after the first store. [2]

Founded / co-founded by

Related people

Related articles

Related institutions

Sources

  1. Woolworths Holdings, Our history. Original source. Accessed 2026-10-22. ↩
  2. Woolworths Holdings, Information statement: group history, structure and Woolworths Financial Services arrangements, 2025-11-28. Original source. Accessed 2026-10-22. ↩